Whether it is an enterprise-wide outsourcing project or a cutting-edge mobile app launch, Brownstein’s Technology Transactions, Licensing, Advanced Media and Privacy group practice works hand-in-hand with our clients to help them maximize the value of their intellectual property assets and strategic relationships.
By combining a deep understanding of intellectual property with decades of practical experience in commercial transactions, our attorneys bring an understanding of business models and practices and an aptitude for, and keen interest in, the technologies we represent. This allows us to work alongside our clients as deal-makers and help close deals, whether our clients are buying, selling, licensing or developing technology-based products or services.
Our sophisticated team brings dedicated expertise in the mobile, payment processing, online gaming, digital media, e-commerce, electronics, information technology and telecommunications fields.
From social networking to music and movie distribution rights to mobile gaming to broadband availability and telecommunications deals, our attorneys are at the forefront of the latest developments, counseling on the latest online gaming issues, negotiating complex deals or lobbying State and Federal agencies to help shape and craft the rules and laws governing the industry. We regularly advise on the legal aspects of social commerce and e-commerce, mass e-mail marketing, the use and sale of lists, the rules on sweepstakes and contests, and common law rights of publicity. In addition, we counsel on marketing techniques involving the use of consumer data, such as behavioral advertising and social media.
Our lawyers have broad experience structuring and negotiating transactions involving audio-visual, video, gaming and music content, media procurement and distribution programs, video transcoding software, VOD software and hardware, media network services, video advertising and content distribution via satellite. We regularly negotiate deals for some of the most recognizable names in the entertainment and gaming industries with major U.S. film studios, television networks, record companies and performing rights societies.
We help clients plan ahead and protect against data breaches and incidents and, in the event of a data breach, respond quickly, efficiently and effectively to manage and mitigate any potential crisis and the ensuing litigation that may follow, including by coordinating forensic investigations, preparing and implementing action plans, breach notifications, public relations communications, and representing clients enforcement actions and civil and criminal investigations.
Finally, we work closely with Brownstein’s Health Care practice group to offer unmatched expertise in digital health, health technology and electronic medical record transactions. We are trusted by leading hospitals, medical manufacturers, drug companies, insurance companies, physicians and medical suppliers to navigate the unique challenges and complexities posed by health care technology and health care privacy laws.