Brownstein is pleased to announce that Tracy L. Lechner has joined the firm’s Intellectual Property Department as a shareholder and will be based in the firm’s Denver office. She will lead the firm’s Cybersecurity and Technology Transactions, Licensing, Advanced Media and Privacy practice groups and advise clients on cutting-edge technology and media-related transactions and on a broad range of issues, including privacy, data security, online behavioral marketing, children’s privacy, geolocation privacy and mobile marketing.
“Tracy is at the forefront of data, privacy and cybersecurity issues,” said Evan Rothstein, Brownstein’s Intellectual Property Department chair. “She is a highly sought-after thought leader who understands not only the current regulatory environment, but what is on the horizon as well. There is no question that she will be a valuable asset to our clients.”
Most recently, Lechner served as chief privacy officer, vice president and assistant general counsel for Outfront Media Inc. where she interfaced with business teams, senior management and internal and external counsel to identify and mitigate risk, ensure awareness of “best practices” on data privacy and data security issues and to develop strategic plans for the collection, use and sharing of information in a manner that maximized value while complying with applicable privacy policies, industry self-regulatory guidelines and legal obligations. Prior to joining Outfront Media, Tracy worked as a consultant for 24/7 Real Media, Inc., a WPP company, where she provided guidance and support to various internal departments in connection with the company’s online advertising, privacy and data collection practices. There, Tracy was actively involved in industry self-regulation efforts through the NAI, IAB and DAA, including implementation of the industry icon and enhanced consumer notice. Tracy has previously held positions as associate general counsel and director of business development for Titan Outdoor LLC (n/k/a Intersection Media LLC); and as staff attorney for Contract Services in the Office of the Mayor (Michael Bloomberg administration), City of New York.
She earned her law degree with a concentration in intellectual property and communications law from the Benjamin N. Cardozo School of Law and her bachelor’s degree, cum laude, from the University of Colorado Boulder.