Background
Skilled IP attorney with concentrated expertise in trademarks, domain names, copyrights, rights of publicity and entertainment. Has successfully prosecuted hundreds of trademark applications. Develops creative and cost-effective strategies for maximizing brand value.
Erin Grolle specializes in managing large-scale trademark portfolios for gaming, entertainment and hospitality clients. Her comprehensive trademark services include advising clients on trademark selection, clearance, registration, licensing and enforcement. She regularly represents clients before the U.S. Patent and Trademark Office and Trademark Trial and Appeal Board. Erin vigorously enforces her clients’ valuable trademark assets while using strategies aimed at achieving favorable settlement and avoiding costly litigation when possible. At the forefront of brand protection and enforcement on the web, Erin regularly assists her clients in removing infringing website content and recovering infringing domain names.
An accomplished transactional attorney and expert drafter, Erin assists clients with a variety of commercial agreements. She also provides intellectual property counsel in connection with multimillion- and multibillion-dollar corporate and real estate deals. With extensive knowledge in entertainment law, Erin has unique experience drafting and negotiating agreements with renowned entertainers on behalf of casino gaming clients, including residency agreements with multi-platinum recording artists.
Representative Matters
- Recovered infringing domain names in Uniform Domain Name Dispute Policy (UDRP) proceedings before the National Arbitration Forum on behalf of multiple casino gaming clients, including Station Casinos, Wynn Resorts, Boyd Gaming, MGM Resorts, and Pinnacle Entertainment.
- Intellectual property counsel to Red Rock Resorts and its subsidiary, Station Casinos, in numerous complex transactions, including the acquisition of the Palms Resort Casino, credit facilities and notes offerings, and an internal reorganization.
- Entertainment counsel to Caesars Entertainment, negotiating and drafting multiple agreements with high-profile entertainers and international recording artists performing at the client’s casino resorts and entertainment venues.
- Trademark counsel to the Las Vegas Convention and Visitors Authority, protecting, enforcing and licensing the famous WHAT HAPPENS IN VEGAS, STAYS IN VEGAS and WHAT HAPPENS HERE, STAYS HERE brands.
- Trademark counsel to leading casino gaming companies, including Station Casinos, Tropicana Entertainment, Boyd Gaming and Wynn Resorts.
Insights & Publications
Insights & Publications
News
News
Credentials
Education
- J.D., William S. Boyd School of Law, summa cum laude
- B.S., University of Florida, summa cum laude
Previous Experience
Account Coordinator, Kirvin Doak Communications
Admissions
- Nevada
- U.S. District Court, District of Nevada
Memberships
State Bar of Nevada
Nevada State Bar Association Intellectual Property Section
Ex Officio, 2015 – 2016
Chair, 2014 – 2015
Vice Chair, 2013 – 2014
Treasurer, 2012 – 2013
Nevada State Bar Association Entertainment Section, Founding Member
Clark County Bar Association
American Bar Association
International Trademark Association
Community Involvement
COMMUNITY INVOLVEMENT
Board of Directors, Boys Girls Clubs of Southern Nevada.
The Liberace Foundation for the Creative and Performing Arts
Legal Aid Center of Southern Nevada, Children’s Attorneys Project
Neon Museum
Grant a Gift Autism Foundation
The Animal Foundation
Heaven Can Wait Animal Society
Angel City Pit Bulls
The Smith Center for the Performing Arts
Opportunity Village
The Garden Foundation
Project Dinner Table
Tyler Robinson Foundation
Recognition
AWARDS
The Best Lawyers in America, 2023-2026
- Trademark Law Lawyer of the Year, Las Vegas, 2026
WTR 1000 – The World’s Leading Trademark Professionals, 2021-2025
Vegas Inc Top Lawyers, Intellectual Property, 2020-2021
Super Lawyers, Mountain States, Rising Stars, 2013-2018
Legal Elite, Nevada Business Magazine, 2012, 2014 – 2016
Nevada Law Journal, University of Nevada, William S. Boyd School of Law
