Consumer Products

Supporting and safeguarding your brand and products

Your brand is everything. It’s your name and reputation. It’s the goods and services you sell. And its preservation is essential for your success.

At Brownstein, we help you build and protect your brand, every day. Our team has worked with some of the most well-known consumer companies in the country—helping to ensure their products thrive in a market often full of legal threats and challenges. With this deep experience and industry expertise, we’re well-equipped to advise you not just on your day-to-day operations, but also on transactions, disputes and other legal issues that arise in the consumer products space.

Managing your brand

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Corporate Counsel

Our team can help you review and finalize contracts of all kinds—including customer, distribution, manufacturing and supply and vendor agreements. We can support you with real estate matters like lease negotiations, exit strategies, land use entitlements and zoning, and provide sound regulatory, logistics and supply chain advice. 

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Human Resources and Employment

From handling health, welfare and retirement plans to establishing equity incentives. From resolving labor negotiations to offering support on independent contractor issues. At Brownstein, we can help you navigate all things employment—ensuring that you’re continually compliant with regulations and always aligned with the law.

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Corporate Transactions

Representing both buyers and sellers in M&A transactions, we have one of the highest annual volumes of transactions in the consumer products industry. Thanks to the expertise gained from this high deal flow, we know how to achieve successful transactions for your business—whether that’s in lending arrangements, leveraged or management buyouts, or recapitalizations. We also handle debt refinance, equity raises and Series A, B and C funding.

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Intellectual Property

Trademarks. Patents. Copyrights. Licensing. At Brownstein, we’re by your side at every stage of product development and rollout. Brownstein’s IP team has extensive experience with virtually all types of consumer goods and assists clients with obtaining domestic and foreign trademarks and patents and acquiring copyright registrations from the Library of Congress. We also have decades of experience enforcing IP in courts and administrative tribunals in the United States and abroad.  

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Dispute Resolution

We strive to help your brand avoid litigation by delivering counseling and training, developing customized compliance programs and supporting your brand in audits and examinations. However, if disputes do arise, we’re ready to defend your interests in any business disputes ranging from litigation over contracts to consumer class actions.

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Consumer Protection

Many of our attorneys have either worked for or acquired a deep understanding of the country’s leading consumer protection authorities—including the Federal Trade Commission, the Consumer Financial Protection Bureau, the U.S. Consumer Product Safety Commission, and more. This insider perspective means that we innately understand the complex regulatory and litigation landscape our clients face—and can better support them across both individual and class-action claims, as well as government investigations, when consumer product safety issues occur.

Executive Committee
Office Managing Partner
Practice Chair

Sarah Auchterlonie

Shareholder