Crisis Management & Strategic Response
360-degree approach to your most challenging situations
Now is the time to plan for events that could negatively impact your bottom line or tarnish your brand. When the 24-hour news cycle can escalate even a small-scale issue to a crippling emergency, you need a strategy before a crisis erupts. The key to success is a calculated and rapid response plan that resonates with key stakeholders and the public.
Many events can be handled internally, but do you know where to turn for additional assistance in the heat of an emergency? Sound judgment and proper expertise applied at a crisis’s inception and throughout are crucial to containment.
Brownstein’s Crisis Management and Strategic Response team “triages” your situation to quickly identify the approach necessary to navigate the whirlwind of issues. Our group includes veterans from the public relations and communications battlefield, leaders in privacy and cybersecurity field, nationally recognized attorneys focused on defamation and litigation, and former government officials experienced with handling audits and investigations who act as your front-line crisis management team. With a diverse mix of experienced legal, communications and policy professionals, there are few crisis situations we haven’t seen before. You can rest assured that we will create and execute a crisis management strategy that not only protects your reputation but allows you to continue to thrive.
What we do

COMMUNICATIONS STRATEGY
- General crisis and communications counsel and best practices
- Media training and coordination
- Media and corporate message development
- Media response strategy

REPUTATION MANAGEMENT
- Corporate and individual reputation and brand management
- Reputation preservation and media counseling
- Defamation and related litigation

POLITICAL MESSAGING
- Strategic political communications
- Positioning with critical opinion leaders
- Internal investigations and interviews
- Congressional inquiries and subpoenas

CYBERSECURITY, AI & GOVERNANCE
- Privacy, cybersecurity, and AI governance and trainings
- Cybersecurity, AI incident preparation and tabletop exercises/response support
- Internal investigations and interviews
- Notification management
- Emergency response plans, policies and procedures

CORPORATE & LEGAL ADVICE
- Proxy solicitation and executive compensation advice
- Board, senior management and special committee advice
- Employment counseling and crisis response
- High-profile litigation
- Government and regulatory investigations
- Compliance with new laws and/or regulations