Sports Sponsorships in Cannabis: The Long Legal Road Ahead
Author, Cannabis Industry Journal, March 30, 2022
If legal cannabis isn’t already a key facet of American culture, it is well on its way. The multibillion-dollar industry is already ubiquitous in politics, and consumers are increasingly seeing various types of marketing from cannabis brands, from billboards to magazine ads to organic content on social media. It may not be long before sports fans see more of their favorite athletes talking up CBD products for pain management or even see a dispensary chain claim naming rights for a stadium.
The next big marketing frontier for cannabis brands is professional sports sponsorships. And in some respects, it makes sense that athletes might be natural brand ambassadors for an industry focused on pain management and mental health relief. But there are obstacles unique to the highly regulated cannabis market that, paired with the already legality-heavy proposition of sponsorship deals, mean a long road ahead. Here are some key considerations for cannabis and CBD brands looking to a future of sports sponsorships.
Click here to read the full article.
Recent Insights
Read More2026 Colorado Legislative Session Preview
Client Alert | January 06, 2026The Implications of U.S. Action in Venezuela on the Energy and Critical Minerals Sector
Client Alert | January 05, 2026GAO Releases Report on the Importance of Federal Home Loan Banks
Client Alert | January 05, 2026FDA Proposes Incentives for Domestic Drug Development in PDUFA Negotiations
Client Alert | December 23, 2025California’s New Rules for Private Construction Contracts Take Effect Jan. 1, 2026
Client Alert | December 23, 2025Bipartisan Permitting Deal Passes House, Senate Up Next with Speed Bumps Ahead
You have chosen to send an email to Brownstein Hyatt Farber Schreck or one of its lawyers. The sending and receipt of this email and the information in it does not in itself create and attorney-client relationship between us.
If you are not already a client, you should not provide us with information that you wish to have treated as privileged or confidential without first speaking to one of our lawyers.
If you provide information before we confirm that you are a client and that we are willing and able to represent you, we may not be required to treat that information as privileged, confidential, or protected information, and we may be able to represent a party adverse to you and even to use the information you submit to us against you.
I have read this and want to send an email.