Brand Strategy 101: Developing, Clearing and Protecting Cannabis Trademarks

Brand Strategy 101: Developing, Clearing and Protecting Cannabis Trademarks

Aug 27, 2019

Article

Co-author, Cannabis Business Times, August 27, 2019

Picture a laundry detergent.

Let me guess… Tide®?

You have just demonstrated the power of branding.

As the cannabis marketplace becomes increasingly crowded, brand recognition can become your single most valuable asset. With so much at stake, it is important to have a formal brand strategy in place before you ever open your doors for business or release a product on the market.

So, where should you begin? Trademarks.

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