Erin Grolle is a skilled intellectual property attorney with concentrated expertise in the areas of trademarks, domain names, copyrights, rights of publicity, and entertainment.
Erin specializes in managing large-scale trademark portfolios for gaming, entertainment and hospitality clients. Her comprehensive trademark services include advising clients on trademark selection, clearance, registration, licensing, and enforcement. Erin has successfully prosecuted hundreds of trademark applications filed with the U.S. Patent and Trademark Office (USPTO), and she regularly represents clients in proceedings before the Trademark Trial and Appeal Board (TTAB). Erin vigorously enforces her clients’ valuable trademark assets, while employing strategies aimed at achieving favorable settlement and avoiding costly litigation when possible. She is also at the forefront of brand protection and enforcement on the Internet and regularly assists her clients in removing infringing website content and recovering infringing domain names.
As an accomplished transactional attorney and expert drafter, Erin assists clients with a variety of commercial agreements, including license and assignment agreements, work-made-for-hire agreements, marketing and sponsorship agreements, hospitality management agreements, production services and film location agreements, publicity and photo releases, and talent appearance and endorsement agreements. She also provides intellectual property counsel in connection with multi-million and multi-billion dollar corporate and real estate transactions. With extensive knowledge in entertainment law, Erin has unique experience drafting and negotiating agreements with renowned entertainers on behalf of casino gaming clients, including residency agreements with multi-platinum recording artists.
Erin prioritizes the Las Vegas community both personally and in her practice. Building on her previous experience managing high-profile brands as a public relations professional, she leads the team protecting the famous “What Happens In Vegas, Stays In Vegas” slogan for the Las Vegas Convention and Visitors Authority. Erin also provides pro bono legal work to several Las Vegas nonprofit organizations, including the Neon Museum and The Liberace Foundation for the Creative and Performing Arts.
Counsel to Gaiam in a carve out sale transaction in which it sold its non-Gaiam branded entertainment media distribution business to Cinedigm for $51.5M.
Served as counsel to Treasure Island, LLC in connection with an amendment and restatement of its credit facility secured by the Treasure Island Hotel and Casino.
Represented Barden Nevada Gaming, LLC in the $18,000,000 sale, representing 100% of the equity, of the Fitzgerald's Casino and Hotel in Las Vegas.
Served as Nevada gaming, corporate, real estate and intellectual property counsel in connection with Station Casinos, Inc. and its operating subsidiaries' emergence from bankruptcy. Brownstein also handled the restructuring, including both asset and equity transfers and new organizational documents with the new owners, and new or amended credit facilities.
Served as lead counsel to Treasure Island, LLC in connection with the refinancing of its existing credit facility.
Represented a hotel property owner when an employee was wrongly accused of certain bad actions which were posted on an anonymous website. This accusation urged web users to boycott Brownstein's client's properties. The firm was successful in shutting down the defamatory website.
Negotiated a complex trademark settlement and consent agreement between the City of Las Vegas and Boyd Gaming Corporation regarding the use of the famous Fremont mark in connection with the City's downtown redevelopment district.
Negotiated settlement of a trademark infringement lawsuit between two Las Vegas golf courses. This matter included alleged counterfeiting, service mark infringement, dilution, false advertising, false designation of origin and unfair competition.
Board of Directors, Boys & Girls Clubs of Southern Nevada.
The Liberace Foundation for the Creative and Performing Arts
Legal Aid Center of Southern Nevada, Children’s Attorneys Project
Grant a Gift Autism Foundation
The Animal Foundation
Heaven Can Wait Animal Society
Angel City Pit Bulls
The Smith Center for the Performing Arts
The Garden Foundation
Project Dinner Table
Tyler Robinson Foundation
Brand Strategy 101: Developing, Clearing and Protecting Cannabis TrademarksCo-author, Cannabis Business Times, August 27, 2019
Copyright Owners May Need to Reassess Copyright Registration Strategy in Light of Supreme Court Ruling Brownstein Client Alert, March 8, 2019
The Gaming Industry is Susceptible to ADA Website Accessibility LawsuitsBrownstein Client Alert, April 20, 2018
FTC Puts Social Media Influencers on Notice for Possible Violations of the Truth-in-Advertising Laws
Co-author, Brownstein Client Alert, May 24, 2017
Making Your Mark: The Basics of Brand Protection
Author, Nevada Business Magazine, November 1, 2016
So Long, .com!Brownstein Client Alert, October 30, 2013
Client Update: What Does the Launch of .XXX Mean for Your Brand?Brownstein Client Update, July 7, 2011
Super Lawyers, Mountain States, Rising Stars, 2013-2018
Legal Elite, Nevada Business Magazine, 2012, 2014 - 2016
Nevada Law Journal, University of Nevada, William S. Boyd School of Law
State Bar of Nevada
Nevada State Bar Association Intellectual Property Section
Ex Officio, 2015 – 2016
Chair, 2014 – 2015
Vice Chair, 2013 – 2014
Treasurer, 2012 – 2013
Nevada State Bar Association Entertainment Section, Founding Member
Clark County Bar Association
American Bar Association
International Trademark Association