Brand Management, Trademark & Copyright - Brownstein Hyatt Farber Schreck

Brownstein’s Brand Management, Trademark and Copyright practice works collaboratively with our clients to develop, protect and leverage valuable intellectual property rights worldwide.

We understand that a company’s brands often rank among its most valuable assets. Our attorneys have extensive portfolio management experience and counsel clients at every stage of brand development: from selecting and clearing new trademarks to securing and maintaining trademark registrations in the U.S. and abroad. In addition, we formulate and execute customized enforcement and licensing programs to maximize the value and scope of our clients’ trademark rights.

As clients increasingly rely on Internet websites and social media to reach customers, our attorneys are at the forefront of rapidly evolving intellectual property issues related to online branding. In addition to managing clients’ domain name portfolios, we offer domain name monitoring services and assist clients in recovering infringing domain names, including through Uniform Domain Name Dispute Resolution (UDRP) proceedings.

We also provide significant depth of experience in the areas of copyright and entertainment law.  We help authors, artists and entertainers protect and exploit their creative works and personal brand identities. In addition, we routinely negotiate and draft entertainment contracts, music licenses and sponsorship and advertising agreements.     

Our Brand Management, Trademark and Copyright team collaborates with a variety of practices across the firm, including assisting with complex corporate transactions and consulting on intellectual property litigation in federal and state courts, and before the United States Trademark Trial and Appeal Board (TTAB). All of this, in conjunction with our vast network of international affiliates, positions us to handle any intellectual property matter for any size client, wherever and whenever required.

Representative Matters
  • Counsel to Canyon Bakehouse in its $205M sale to Flower Foods, one of the largest producers of packaged bakery foods in the country. We advised on the mergers and acquisitions, employee benefits and executive compensation, labor law, intellectual property and real estate aspects of the transaction. The firm’s role in the deal highlights our multidisciplinary expertise and our footprint in the natural foods industry.

  • Represents a national health foods manufacturer in ongoing TTAB proceedings concerning the company’s primary mark.

  • Assisted James Frey and Third Floor Fun, LLC to navigate the complex sweepstakes, contests, and promotional pieces throughout “Endgame: The Calling,” which is a story and global contest. Representation consisted of drafting rules of play for the contest and coordinating with local counsel in key international publications to ensure that the promotion was consistent with applicable law.

  • Represents MacAndrews & Forbes Incorporated in preparing and filing gaming license applications and assisting MacAndrews & Forbes with all on-going regulatory issues in all jurisdictions in which Scientific Games Corporation holds privileged gaming licenses.

  • Served as intellectual property counsel to Encore Consumer Capital in its investment in Thanasi Foods, the Boulder, Colorado-based company that owns the BIGS Seeds and Duke’s Smoked Meats brands.

  • Represented Columbia Properties Laughlin and CP Laughlin Realty, LLC in connection with the sale of the real property and substantially all of the assets associated with the River Palms Resort Casino and a short-term leaseback of such real property and assets. Nevada Restaurant Services, Inc. and Laughlin Hotel, LLC purchased the River Palms Resort Casino for a purchase price of $6,750,000.

  • Intellectual Property counsel to Wynn Resorts and Palms Casino Resort, coordinating international and domestic branding and intellectual property enforcement in more than 20 countries.

  • Advised hotel casino client in a restructuring of a restaurant joint venture which involved negotiating new leases, licenses, and intellectual property agreements.

  • Intellectual Property counsel to Boyd Gaming, Pinnacle Entertainment, and Tropicana Entertainment, coordinating multi-jurisdictional intellectual property strategies.

  • Represented Gaiam. in a carve out sale transaction in which it sold its non-Gaiam branded entertainment media distribution business to Cinedigm for $51.5M.

  • Representing the third largest gaming company in the US, Penn National, on gaming licensure and regulatory matters for Penn National to develop and manage a casino for the Jamul Indian Tribe near San Diego, California. We also obtained all necessary Nevada regulatory approvals for Penn National to separate a portion of its 28 casinos and race track operations into a real estate investment trust.

  • Intellectual Property counsel to Station Casinos and its affiliate Ultimate Gaming, in connection with the launch of the country's first legal online poker site, Ultimate Poker.

  • Intellectual Property counsel to Athletic Recon, in connection with the development and launch of a performance-wear clothing line.

Meet The Team

Peter H. Ajemian Shareholder T 702.464.7003 pajemian@bhfs.com
Matthew D. Francis Shareholder T 775.324.4100 mfrancis@bhfs.com
Erin E. Grolle Shareholder T 702.464.7087 egrolle@bhfs.com
Andrea M. LaFrance Associate T 303.223.1182 alafrance@bhfs.com
Nancy Lindsley Paralegal T 775.398.3802 nlindsley@bhfs.com
Cassidy A. Merriam Associate T 303.223.1248 cmerriam@bhfs.com
Lindsey A. Williams Associate T 702.464.7056 lwilliams@bhfs.com