Brand Management, Trademark & Copyright Protection - Brownstein Hyatt Farber Schreck

Brownstein’s Brand Management, Trademark and Copyright Protection practice works collaboratively with our clients to develop, protect and leverage your most valuable assets—your brands.

Our attorneys have extensive portfolio management experience both domestically and internationally, and counsel clients at every stage of brand development: from selecting and clearing new trademarks to securing and maintaining trademark registrations in the U.S. and abroad. We formulate and execute customized trademark monitoring, enforcement and licensing programs to protect our clients’ brands and maximize the value and scope of their trademark rights.

As clients increasingly rely on the internet and social media to reach customers, our attorneys are at the forefront of rapidly evolving intellectual property issues related to online branding. In addition to managing clients’ domain name portfolios, we offer domain name monitoring services and assist clients in recovering infringing domain names, including through Uniform Domain Name Dispute Resolution (UDRP) proceedings and litigation.

We also provide significant depth of experience in the areas of copyright and entertainment law. We help authors, artists and entertainers protect and exploit their creative works and personal brand identities and routinely negotiate and draft entertainment contracts, music licenses and sponsorship and advertising agreements.

Our Brand Management, Trademark and Copyright Protection team collaborates with a variety of practices across the firm, including assisting with complex corporate transactions and intellectual property litigation in federal and state courts, and before the United States Trademark Trial and Appeal Board (TTAB). All of this experience, in conjunction with our vast network of international affiliates and connections, positions us to handle any intellectual property matter for any size client, wherever and whenever required.

Representative Matters
  • Counsel to a national health foods manufacturer in ongoing TTAB proceedings concerning the company’s primary mark.

  • Counsel to a hotel casino in a restructuring of a restaurant joint venture which involved negotiating new leases, licenses and intellectual property agreements.

  • Intellectual Property counsel to Wynn Resorts and Palms Casino Resort, coordinating international and domestic branding and intellectual property enforcement in more than 20 countries.

  • Intellectual Property counsel to Boyd Gaming, Pinnacle Entertainment, and Tropicana Entertainment, coordinating multi-jurisdictional intellectual property strategies.

  • Counsel to Gaiam in a carve out sale transaction in which it sold its non-Gaiam branded entertainment media distribution business to Cinedigm for $51.5M.

  • Intellectual Property counsel to Station Casinos and its affiliate Ultimate Gaming in the launch of Ultimate Poker, the country's first legal online poker site.

  • Intellectual Property counsel to Athletic Recon in the development and launch of a performance-wear clothing line.

Meet The Team

Matthew D. Francis Shareholder T 775.324.4100 mfrancis@bhfs.com
Erin E. Grolle Shareholder T 702.464.7087 egrolle@bhfs.com
Peter H. Ajemian Shareholder T 702.464.7003 pajemian@bhfs.com
Lindsey A. Williams Associate T 702.464.7056 lwilliams@bhfs.com
Andrea M. LaFrance Associate T 303.223.1182 alafrance@bhfs.com
Cassidy A. Merriam Associate T 303.223.1248 cmerriam@bhfs.com
Anne M. Scholl Paralegal T 303.233.1321 ascholl@bhfs.com
Nancy Lindsley Paralegal T 775.398.3802 nlindsley@bhfs.com