Cultivating Your Culture Drives Competitive Advantage
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Cultivating Your Culture Drives Competitive Advantage

Co-author, ColoradoBiz, August 26, 2019

As Colorado business owners and executives, it is easy to focus on implementing a long list of employee perks that capitalize on the active lifestyle our state offers to attract top talent. This includes ski trips, yoga classes, healthy snacks in the breakroom and more. While these benefits are important and contribute to employee wellness and happiness, there is something larger and less tangible but arguably more important that you should be focused on—cultivating your culture.

Organizational culture goes far beyond perks. It is about sharing the same purpose and values, working toward similar goals, building relationships, finding meaning and pride in the work that you do and, ultimately, improving the performance of your business.

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