The Promise (and Peril) of Digital Signage

The Promise (and Peril) of Digital Signage

Apr 04, 2019

Article

Co-author, Colorado Real Estate Journal, April 2019

If “to be or not to be?” is the fundamental human question, then “to go digital or stay static?” is the fundamental signage question. Digital signage offers tremendous advantages with regard to changeability of content and enhanced visibility. For this reason, many businesses have been replacing static signage with digital. Seeing this trend, communities are increasingly seeking to regulate digital signs through changes to local sign codes, which up until now often have been silent on the issue.

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