The CalCannabis Appellations Project Is About to Spark a New Chapter in Place-Based Branding

The CalCannabis Appellations Project Is About to Spark a New Chapter in Place-Based Branding

Dec 11, 2019

Article

Co-author, Cannabis Industry Journal, December 11, 2019

Connoisseurs know that pairing a fine cut of steak with a Napa Valley cabernet sauvignon is a sure winner. But how many are aware that pairing strawberry cheesecake with a certified Santa Cruz Blue Dream cannabis strain creates an equally delicate palatal synergy? Thanks to the California Department of Food and Agriculture’s CalCannabis Appellations Project (“CAP”), premium cannabis regions will soon have the potential to capitalize on such newfound awareness among discerning consumers.

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